ODDOBODY is leaving ~$360K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for ODDOBODY
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: 10% off, code inside
Preview Text: Your 10% off is ready. Here's where to start
HERO MODULE
Hero Approach: Direct
H1: Better Underwear
Subhead: Made for how your body works
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code ODDO10 at checkout for 10% off your first order. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Mid-rise French Cut All-day breathability in 100% organic cotton
Cotton Thong Minimal coverage, genuinely breathable
Low-rise String Bikini A fan favorite, back in new seasonal colors
Brief Full coverage for the days you just want to feel comfortable
High Sleep Short Organic cotton built specifically for nighttime
2
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Both of our moms told us to wear cotton underwear growing up. Neither of us really knew why.
When my co-founder Shira and I became mothers, we started thinking about what we'd actually tell our own daughters. And realized how little we'd been taught about our own bodies. The anatomy. The cycles. How to take care of ourselves down there. It had all been kind of glossed over.
We did the research. And our moms were right. Most doctors agree: 100% cotton is genuinely better for vaginal health. Breathable, non-irritating, built for how the body actually works. Not how a fabric manufacturer made something cheaper.
So we built ODDOBODY to do two things. Make underwear from 100% organic cotton that actually supports your health. And start the honest conversations about bodies that most brands skip entirely.
Every order ships with a free body manual. Collaborations with health experts and artists covering anatomy, vulva care, pelvic health, menopause, and more. Because knowing more about your body and feeling good in it are not separate things.
If you have questions before you order, just hit reply. I'm here.
Your 10% off code is ODDO10. It's good for another 12 days.
– Abigail
Co-Founder, ODDOBODY
3
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INBOX MODULE
Subject Line: Cotton isn't always cotton
Preview Text: The fabric on your skin matters more than you think
HERO MODULE
Hero Approach: Question
H1: Know What You're Wearing
Subhead: Most underwear wasn't built for your body
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Conventional cotton is grown with pesticides, fertilizers, and GMO seeds. And most blended or synthetic fabrics trap heat and moisture. ODDOBODY was built around a different starting point.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why ODDOBODY is Different
Infographic: Checklist
- 100% GOTS certified organic cotton. No pesticides, no chemical fertilizers, no GMO seeds
- Doctor-recommended for vaginal health. Breathable fabric that helps prevent irritation and infection
- Free body manual with every order. 7 expert-written volumes covering anatomy, cycles, pelvic floor, menopause, and more
- Inclusive sizing from XS to XXXL. Not as an afterthought, across every core style
- Public Benefit Corporation. Legally mission-driven, not just something they say in the about page
- First Pair Guarantee. Risk-free for new customers
Products Shown
- Mid-rise French Cut. The everyday staple in 100% organic cotton
- Tanga. Light coverage, breathable, a little cheeky
- High Sleep Short. Organic cotton comfort designed for nighttime
4
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INBOX MODULE
Subject Line: You left before checking out
Preview Text: Eight days left before it disappears
HERO MODULE
Hero Approach: Direct
H1: Still Thinking It Over
Subhead: Your 10% off is waiting
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Code ODDO10 takes 10% off your first order, and it expires in 8 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick Your Starting Point
Cotton Thong Breathable, minimal, made for the days you don't want to feel anything
Low-rise String Bikini The returning fan favorite in new colors
Mid-rise French Cut A classic cut your gynecologist would approve of
Brief Full coverage that doesn't compromise on comfort
Goldie Tank Capsule Organic cotton that works from morning to afternoon
3-Pack. Stock up and save on the styles you already want
5
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INBOX MODULE
Subject Line: Cheap to make, costly to wear
Preview Text: One is designed for your body. One isn't.
HERO MODULE
Hero Approach: Question
H1: Which Would You Choose
Subhead: See how the fabrics actually compare
Cta Button: Shop ODDOBODY
MODULE 2: TRANSITION COPY
Most underwear is designed around what's cheap or easy to produce. Here's what that looks like when you actually compare.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: ODDOBODY vs the Typical Alternative
Infographic: Table
- Fabric: ODDOBODY uses 100% GOTS certified organic cotton. Most brands use cotton blends, synthetics, or microfiber
- Vaginal health: ODDOBODY is doctor-recommended for breathability and infection prevention. Not a design consideration for most competitors
- Pesticides in fabric: None at ODDOBODY, grown without pesticides, fertilizers, or GMOs. Conventional cotton growing uses all three
- Certifications: ODDOBODY is fair trade and GOTS certified. Most competitors are uncertified
- Education included: Free expert body manual with every ODDOBODY order. No competitor does this
- Mission accountability: ODDOBODY is a Public Benefit Corporation. Standard for-profit with no equivalent accountability
- Sizing: XS–XXXL at ODDOBODY. Often limited or inconsistent extended sizing elsewhere
- Subscription: ODDOrenew delivers every 1–6 months, cancel anytime. Tied with a handful of competitors who also offer subscriptions
Products Shown
- Mid-rise French Cut. Breathable, certified, built for your body
- Brief. Full coverage with nothing you'd want to avoid
6
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INBOX MODULE
Subject Line: 1,247 five-star reviews say it
Preview Text: Real customers. Real results. Here's what they said.
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Take theirs
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
The health claims, the certifications, the body manuals. Those are ours to make. These aren't.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "I have suffered from yeast infections since my youth. I recently decided enough is enough: I switched to these 100% cotton and what do you know!! I haven't had one since!!!". Tray
- "This underwear saved me from UTI and yeast infection both of which I had last fall. Since wearing ODDOBODY, I have been free of any problems!". Sherry
- "This underwear was either made in heaven or by the fairies. Or both. The fit. The quality. The color.". Carol
- "You are changing the world one vajj at a time.". Mel
- "Eminently breathable, the way your gynecologist intended.". Press
Products Shown
- Cotton Thong. The breathable everyday choice Tray and Sherry switched to
- Mid-rise French Cut. The style Carol couldn't stop talking about
- 3-Pack. Stock up on the underwear that's already working for thousands
7
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INBOX MODULE
Subject Line: ODDO10 dies at midnight
Preview Text: After this, the 10% off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires in 48 hours
Cta Button: Use ODDO10 Now
MODULE 2: TRANSITION COPY
ODDO10 takes 10% off your first order. It expires in 48 hours and won't come back.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before It Expires
Mid-rise French Cut The everyday organic cotton staple, $28
Cotton Thong Breathable, minimal, made for your body, $26
Low-rise String Bikini The fan favorite that keeps selling out, $28
Brief Full coverage, 100% organic cotton, $28
3-Pack. Stock up while the 10% off still applies, from $71
8
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I noticed you haven't had a chance to order yet, and I just wanted to check in.
No pressure at all. If ODDOBODY isn't the right fit right now, that's completely fine.
But if something gave you pause. The sizing, a question about the fabric, whether the first pair guarantee applies to you. I'd genuinely like to know. Just hit reply. Shira and I read these.
A lot of women who find us have been dealing with recurring irritation, infections, or just that low-grade discomfort that everyone treats as normal. It's not something most brands want to talk about. We do. It's kind of the whole point.
If that's part of why you signed up, I don't want you to miss out on something that might actually help.
Your code ODDO10 expires today. After that, I can't extend it. But I can always answer questions.
– Abigail
Co-Founder, ODDOBODY
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.